Docs - SEO and GEO
Page titles and descriptions
Write metadata that explains the page in search results and AI summaries.
Titles and descriptions should match the visible page. They help users, search engines, and AI answer engines understand the page before opening it.
How to use this
- 1Put the main offer or topic near the start of the title.
- 2Write a description that explains who the page helps and what it covers.
- 3Use unique metadata for important pages.
- 4Check that metadata does not contain old template names.
Keep in mind
- Avoid stuffing every keyword into every page.
- Descriptions should be accurate even when search engines rewrite them.
- Metadata cannot rescue thin or inaccurate page content.
SEO titlemeta descriptionAI search metadata
Last reviewed: 2026-06-01