Docs - SEO and GEO
Image alt text
Describe important images for accessibility and discovery.
Alt text should explain useful images for people who cannot see them and for systems that need context. It should describe the image, not repeat every keyword on the page.
How to use this
- 1Write concise descriptions for product, place, service, and portfolio images.
- 2Leave purely decorative images empty when the implementation supports it.
- 3Use real object names, materials, or context when helpful.
- 4Review alt text after replacing placeholder images.
Keep in mind
- Do not stuff alt text with unrelated search terms.
- Important text should be visible on the page, not only inside an image.
- Alt text helps accessibility first.
image alt textaccessibility SEOproduct image SEO
Last reviewed: 2026-06-01