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Business context checklist

What to tell DriftLess before asking for a website or tool.

Business context is the difference between a generic page and a useful draft. DriftLess needs enough detail to understand your offer, customers, proof, tone, and limits.

Checklist

  1. 1Describe what you sell or offer.
  2. 2Describe who should trust the site and what they need to do next.
  3. 3Share existing brand words, locations, prices, services, and proof if available.
  4. 4Say which details are placeholders because you have not decided yet.

Keep in mind

  • Do not invent testimonials or customer logos.
  • Use plain statements even when the business is technical.
  • Give constraints such as "no booking flow yet" or "contact form only".
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Last reviewed: 2026-06-01